Microsoft says it has had a lot of questions lately about access to adCenter API tokens, and the company has addressed these issues on the adCenter API blog. The API program is still in the “pilot” phase, so API tokens are not available to everybody.
“Each request is reviewed for certain criteria,” explains Microsoft’s Chris Norred. [...]

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The Search Engine Strategies conference is in progress in San Jose. One of the sessions at the event was about turning the social web into real ROI (return on investment). The session focused on best practices in how marketers can leverage the social web as a simple way to quickly build and manage effective campaigns.

The [...]

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