“Search quality is a big factor in changing visitors to buyers online, and in making customers happy too,” Google says. “Visitors spend an average of just eight seconds before deciding whether or not to remain on a website, so having a good search tool is important for turning visitors into buyers. Google Commerce Search is hosted by and uses Google search technology to make online retail searching both fast and customizable — visitors to your online store can sort by category, price, brand or any other attribute.”

“E-store administrators can highlight special products or connect related ones so searching is easier for their customers,” the company continues. “Google Commerce Search includes a built-in spellchecker and synonyms so if visitors can’t remember exactly how to spell the particular toy or perfume or anything else they’re hunting for, Google Commerce Search will make some suggestions. Choosing the right one is up to them, though.”

Customization Features

When a user searches for a product, results can be returned in a user-friendly e-commerce-style product page, where they can simply click the item they want and add it to their cart. The site owner has control over how it looks. You can filter results through parameters like category, brand, or price, and you can sort search results by any attribute.

Results can be viewed in either a list view, which is more like a classic search results page, or grid view, which is more like the product page-style. You can control which product categories are promoted at the top or sent to the bottom of results.

Promoting Specific Items

The product also comes with a promotions feature, which lets you easily promote certain items, and cross-sell related products if you choose. It also comes with automatic spellcheck, stemming, and synonyms, so that if a user doesn’t get their query exactly right, it will help guide them to what they’re looking for. I probably don’t have to tell you that any minutia that you can control in guiding customers through the checkout process can be huge for improving sales and decreasing bounce rate. Speaking of that, you can link Google Commerce Search to Google Analytics, making it easy to track various metrics.

Getting it and Keeping it Running

Google says the product can be deployed in days, and that because it is hosted on the Google platform, retailers can scale to meet their higher-demand periods, like holidays, without having to worry about slowdowns or traffic spikes.

“The hosted factor is a key feature in making GSC easy for administrators to use,” Google says. “Because there’s no hardware (or software, servers, operating systems, cables, or any other equipment), admins can upload product information to Google Merchant Center and provide a few extra customization parameters – and Google Commerce Search utilizes that product feed to power their website store search.”

The same feed you use for Google Product Search can be used for Google Commerce Search. This can cut down on time and tech costs, as the company points out.

Google is still waiting approval from the court on its settlement agreement with the Authors Guild and the Association of American Publishers, so some services discussed in the privacy policy don’t even exist yet.

“Our privacy policies are usually based on detailed review of a final product — and on weeks, months or years of careful work engineering the product itself to protect privacy,” says Google Global Privacy Counsel Jane Horvath. “In this case, we’ve planned in advance for the protections that will later be built, and we’ve described some of those in the Google Books policy.”

The privacy policy can be read here.

As far as drawings, Google has made it easier for users to build flowcharts, by adding 20 new shapes for standard flowchart components. In addition, users now have more control over drawing text layout by supporting explicit line breaks in text boxes and text within shapes. The features can be accessed, by simply inserting a drawing into any document, spreadsheet, or presentation.

As far as forms, you can now gather responses for a group of similar questions in a new, compact grid format. The Grid question type lets users label several columns and create a limitless number of new rows. Row results appear in their own spreadsheet columns with their own summary charts.

The summary charts themselves actually have new formatting as well:

The form editor supports right-to-left text input now. “When you enter RTL text in the form editor, it will automatically switch the directionality of the form editor and rendered forms (similar to Gmail and other Google Apps),” explains User Interface Software Engineer Eric Bogs on the Google Docs blog. “This means your text and questions will flip directionality, making it easier for RTL users to create and use forms.”

Google Apps customers have two options for using forms within their organizations now. They can automatically collect respondents’ usernames as usual, and they can also now require sign-in to view a form.

The Summer of Code is, in case you didn’t know, a program Google runs to bring young people into contact with free and open source projects.  Accepted students are given a choice between many different projects (there were 150 options this year), along with mentors and stipends.

This presents them with the opportunity to pick up coding skills, forge professional connections, and make a little cash.  It’s a very good deal for which many people compete.

And that brings us back to this year’s record-high success rate.  As a post on the Official Google Blog acknowledges, “85 percent of our student participants have successfully completed their projects.”  That number hasn’t been higher than 83 percent in the past.

Leslie Hawthorn, the Summer of Code Program Manager, then continued, “We’d like to congratulate all of our student participants for their hard work and tremendous achievements this summer.  We’re excited to hear that many of our students have planned out the next few months of their coding work with their chosen open source project.”

Google now has a video chat application that can be used from your iGoogle home page. This is just the latest feature Google has added to its ever-growing list of products/features that make it more like a giant social network.

“We have had video chat in Gmail for a little while now, but the nice thing about video chat in iGoogle is that you can video chat with friends who don’t have gmail accounts, all you need is a Google account,” says Google software engineer Robin Schriebman. “One less thing to worry about when you want to stay in touch.”

iGoogle users who wish to video chat with friends, need simply:

- Download the voice and video chat plug-in, quit all open browser windows, and install the plug-in.

- Sign in to chat.

- Select the contact you want to call. If they have a camera icon next to their name, you can make a voice or video call; just click ‘Actions’ and ‘Start video chat.’

If they don’t have a camera icon, it means they don’t have the app installed, but you can send them an invitation to download it. Cameraless friends can still participate in voice chat through the app and have a conversation where only one side is in video.

“Since sometimes reading ‘lol’ doesn’t deliver the same punch as actually hearing your friend laugh at your jokes, you can now use voice and video capabilities in chat,” says Google. “You can have an actual conversation with someone (seriously, out loud), or even chat face to face over video.”

System requirements for the app are Windows XP or later or Intel Mac OS X 10.4 or later.

Certainly in some cases the .co.uk site would be more relevant to a UK searcher, but that is not always the case. Google’s Matt Cutts has posted a video in which he answers a question on this subject from a user. The question was:

Why are the UK SERPS still really poor with irrelevant non UK sites (US/Aus/NZ) ranking very high on Google.co.uk since early June?

Cutts says it is true that searchers in the UK will see more .com results, and that is simply a product of Google getting better at determining geographic relevancy.

As Google gets better, they’re more willing to show .com results if they’re relevant to the country. “If the best result for a British searcher is something that ends in .com, we still want to show that to that British searcher,” says Cutts.

According to Cutts, this is a change that Google will not likely reverse, although he does encourage users to let them know if they see such results that aren’t relevant, because they would want to improve this.

The bottom line is that Google is just learning more these days about what sites are associated with what countries, and they’re better at detecting it. The goal is to supply relevant results.

As a bonus, Cutts posted to his blog that he’s already received some criticism about his answer in the above video and responded: